Amplify Marketing

Expedition travel, overland adventure, just gettin’ out for a while. Call it what you want but those of us out pursuing adventure on the lesser traveled trails of the world, whether on foot, bike, motorcycle, or vehicle are a growing bunch. The overland community is growing very fast and spending money.

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For example, two of our most preferred vehicle platforms, the Jeep Wrangler and the Toyota Tacoma, have seen sales in the last four years grow by over 60%. ARB, a leading manufacturer of all things overland, from suspension to awnings, to sliders, bumpers and compact refrigerators has seen unprecedented growth of over 24% in their North American market.

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Last year, REI, an outfitter of so much of our gear, had sales of over $2.4 billion, and for the first time ever, had over one million new members sign up for its co-op program.

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Do you want an iconic Sportsmobile Sprinter Van 4x4 camper? Better sit down because the wait is now over six months. Or how about a Four Wheel Camper for your truck. The wait there is currently at over four months.

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Overland Journal, the industry leading magazine states that the majority of their readership spend more than 20 days annually traveling for pleasure. So of course, we need the right gear. 90% regularly invest in specialty gear with 92% choosing quality over price during purchase. 95% of the readers have an above average income, and Overland Expo West grew by 40% last year. That’s over 10,000 adventurers and 200 vendors in AZ to share stories, check out and buy new gear and celebrate overland travel.

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Whether you’re the fabricator of a $250,000 specially-designed overland vehicle, the inventor and builder of a new campstove, a new style of awning or table, an adventure travel company or some sort of adventure software or app, there are key fundamentals to the success of your business.

 

And Amplify is here to help you build your communities, influence new audiences and accelerate your growth.