Are You Growing
You need a marketing and sales strategy that works, and a team to execute every day.
One that keeps your efforts in tune, coordinated and structured.
And, one that ensures you’re engaging the ideal clients and growing your business.
We call it Growth Acceleration and it’s what we do.
WELCOME to AMPLIFY
Amplify works with businesses that want sustained, long-term growth. We develop a strategy unique to your business, and your vision of what that growth looks like. Then, we execute on that strategy, every day.
In today’s marketplace, developing the ideal growth strategy, tailored to your specific market, your client’s needs and then converting these efforts into long-term success is a harder and slower process than ever before. And, because there is so much marketplace noise and competition, that strategy requires a focused, disciplined execution.
Relying on decades of experience working with Fortune 500s, and small and medium-sized businesses, our approach is part science, part art, part old-school and part cutting-edge with one focus: accelerating your company’s growth.
Our team has been at this a long time, well, some of us have. Others have been at it for just a few years. As a result, our solution to growth acceleration brings the best of the old and the new.
We’ve seen businesses focus on a marketing strategy where critical components to success languish on the white board. And, all too often, we’ve seen sales efforts that are sporadic and rely on the sheer brute force of a single email or phone call. No master plan, no story to tell, no variety to the touch-points, no consistency, and very little or no success. Not surprising!
At Amplify, we combine marketing, and sales into your growth acceleration and into your success. There are decades of theoretical learning and real life experiences, working for a wide variety of organizations that go into what we do. Each of our customers is unique so we listen, learn and then develop a specific approach based on three core stages.
AND IT WORKS
There is a unique customer base that fits your ideal buyer profile. We'll help you find them.
There are a lot of ways in today's digital world to reach those ideal targets. We make sure you are communicating TO them, not past them.
After you've captured your prospects attention, converting those conversations and interactions into customers is a challenge. We implement effective strategies that win customers.
Amplify works with a variety of small and medium-sized businesses, including marketing agencies, consulting firms, innovation and insights groups, IT and telecom companies and their partners, wholesalers, retailers and many others. Some have marketing and sales teams in place, some have part time contractors to supplement the efforts of the senior team. Some tried cold calling, others tried social selling and others said they’ve tried everything and now, don’t know what to do.
But they all have one thing in common. They come to Amplify for Growth Acceleration and we help each of them…
A custom web development firm was generating more than 80% of their revenue from two clients. Both had been clients for years but the company had failed to find significant new business that would stimulate growth beyond their anchors as well as create fresh projects for the employees. The existing marketing and sales efforts were scattered, inconsistent and unsuccessful.
Amplify conducted extensive market research and offered a solution on how to Target their ideal customer. It helped the owners understand where to best focus their efforts and what type of client to pursue with a refreshed company story.
Within two months, the client effectively targeted new prospects, developed a solid sales funnel of opportunity and generated revenue with a new client.
AMPLIFY ACCELERATED a Client’s GROWTH by:
IDEAL TARGETs , ENGAGING PROSPECTS, BUILDING a SOLID PIPELINE
and GENERATING REVENUE within 2 MONTHS
AMPLIFY ACCELERATED a Client’s GROWTH by:
with ~50% of REVENUE coming from NEW CLIENTS
CREATING a PIPELINE with over $500,000
An agency with several years of healthy growth had a solid client base, but was eager to accelerate growth with their existing clients, as well as find new clients who could generate significant, recurring revenue, project after project.
Amplify came on board, conducted an in-depth look at the company, from its marketing and sales efforts to its deal size, type of project, the client experience and even employee engagement. The existing client experience was mapped and modified to ensure client satisfaction and find additional opportunities. Employee satisfaction and engagement were scrutinized and adjusted for transparency, communication and goal setting. In the end, a comprehensive strategy was created that included daily execution with a process to Target, Engage and ultimately Convert the right customers with a more engaged team of employees.
Tremendous company growth resulted from Amplify’s Growth Acceleration, nearly doubling year over year growth but also landing several new clients, producing the top three revenue generating months in the company’s history and closing the company’s largest single deal.
AMPLIFY ACCELERATED a Client’s GROWTH by:
CONDUCTING a WIN/LOSS ANALYSIS
BOOSTING SOCIAL MEDIA PRESENCE
ENGAGING MORE EFFECTIVELY with PROSPECTS
and CONVERTING EFFORT into REVENUE
A successful, mid-sized tech company was exploring the purchase of lead lists to help generate new business.
Amplify helped them Target the right prospects through a win/loss analysis and a series of exercises, learning that many of the ideal clients were already connected on various networking and social media channels with the owner and employees. Then, we developed a stronger company story to help Engage the ideal client, using that story on social media channels, in an email campaign and follow-up calling efforts.
The tech company developed a far more robust sales funnel based on targeted leads, with inbound sales activity resulting from social media efforts, generating new clients and revenue.
WHAT OUR CLIENTS HAVE TO SAY
“This team is methodical in their work. Full of ideas but not married to any single way of doing things. More than anything, I was really impressed with their focus on outcomes. My business mattered to them and growing my business was the focus to everything they did.”
“These guys are 100% real. There is no BS. They’re hard working - will always get the job done (proficiently and on-time). Let me reiterate that point, there is no BS. I’ve tried hiring sales guys and I’ve even used contract sales teams, but there always seemed to be more BS than results. They never make excuses, are passionate and genuine, always.”
“A great blend of marketing and sales insights. We spoke to a few other marketing types but went with them because their work went beyond just building out our marketing, it helped us concentrate on what was important and the right growth, as they like to say.”
“Because Carlton is not a big personality, it's sometimes hard to understand how he ended up in sales. He comes across much more analytical and visionary than is typical for business development folks. Had I met Carlton outside of work, I would not have pegged him for BD. Maybe that's a good thing, actually....”
“Carlton has a good sense for both business and people. He listens, asks questions, and then makes sound recommendations on the types of engagements that will most-benefit me, my team and our partners. Working with Carlton…has been a delight – extremely responsive, easy to work with, and focused on adding value at every step. “
We’re small, we’re nimble, we’re passionate and we’re really darn good.
Amplify is a consulting firm focused on helping our clients grow their businesses through integrated marketing and sales. We have one goal in everything we do: accelerating the growth of our clients’ business.
We’re different because we not only work with you to create a strategy specific to your business and your goals, but we execute on that plan with disciplined, focused daily activities —the critical element to converting strategic ideas into tangible growth and revenue.
Helping small and medium-sized businesses grow requires the right people and expertise. Led by Carlton Bonilla, our core team and network of marketing and sales professionals have worked in senior marketing, sales, creative and strategy roles for Fortune 500s, leading IT and telecom providers and award-winning agencies that serve those companies. We’ve owned small businesses, managed sales teams, and are all off-the-charts passionate about helping you accelerate the growth of your business.
Carlton L. Bonilla
Growth Strategist & Founder
LET'S WORK TOGETHER
Have some ideas you want to run by us? Or, perhaps you’re fresh out of ideas, but are ready to take the right steps in moving your business forward. Give us a call, let’s talk and figure this out together.